Just two days after Nike revealed that Colin Kaepernick ,, who has not played in the NFL since the 2016 season, is part of the company’s 30th anniversary “Just Do It” campaign, the full commercial starring the former San Francisco 49ers quarterback has been released.

Huge Colin Kaepernick Nike billboard springs up in SF’s Union Square https://t.co/7gwAYLI3Hp pic.twitter.com/b2cIdBM2sH

— SFGate (@SFGate) September 4, 2018

In the clip — shared by both the sportswear company and Kaepernick, 30, on Twitter — the athlete narrates as clips of both amateur and professional athletes plays.

Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i

— Colin Kaepernick (@Kaepernick7) September 5, 2018

LeBron James appears as Kaepernick says, “Don’t become the best basketball player on the planet, be bigger than basketball. Believe in something, even if it means sacrificing everything.”

Then, tennis superstar Serena Williams is shown, with Kaepernick narrating, “And if you’re a girl from Compton, don’t just become a tennis player. Become the greatest athlete ever. Yeah, that’s more like it.”

Kaepernick then appears on the screen, telling viewers: “So don’t ask if your dreams are crazy, ask if they’re crazy enough.”

Nike has caused quite a stir with choosing Colin Kaepernick to be the face of their new ad campaign. Reicht Amerikkka has denounced the company and their Furor even tweeted his thoughts on the matter.

Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!

— Donald J. Trump (@realDonaldTrump) September 5, 2018

While many are praising Nike‘s choice in brand ambassadors, it’s not only racists giving the nod a  side-eye.  There are some comments from African Americans who feel Nike just bought the revolution. They feel this “corporate sponsorship” gentrifies the movement. I agree on one hand, and don’t really care at this point on the other since the entire New Civil Rights movement was hijacked by liberal-appoint black gatekeepers.

It’s layered. It’s complicated. And it’s sad. The ideals and beliefs that all Americans should be able to get behind seem to drive us further apart because the descendants of European immigrants feel they are the only ones entitled to American liberties. 

I’m not going to debate with them, or plead my citizenship or humanity to children of a lesser God. I also won’t run out and buy Nikes. But I do support this ad campaign and the message that they are sending to the next generation. I’d like to hope they get it better than us.

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